Airtel rapidly expands its network in Gujarat, deploying 8 new cellular towers every day to bolster coverage across the state

Ahmedabad: Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today announced that it has made a concerted effort to bolster its network infrastructure across the western state of Gujarat. Over the past seven months, the company has undertaken a massive deployment initiative, erecting more than 1,700 new cellular towers throughout the region. This equates to a remarkable pace of over 8 new towers being installed on a daily basis. With this enhanced infrastructure, the company aims to empower residents and businesses to seamlessly access Airtel's suite of cutting-edge voice, data, and digital services.

Airtel's latest advertisement campaign is a vibrant celebration of the company's milestone achievements, featuring the renowned Gujarati folk singer Aditya Gadhvi. Gadhvi, who rose to fame with his soulful rendition of the Coke Studio Bharat song "Khalasi”. Airtel's new advertisement taps into this momentum, showcasing how the company is delivering high-speed network connectivity even in the remote, arid landscapes. The visuals depict Gadhvi's mesmerizing performance against the backdrop of the white desert, highlighting Airtel's commitment to bringing world-class digital infrastructure to every corner of the country. By celebrating the achievements of a local Gujarati talent on the global stage, the advertisement effectively captures Airtel's broader mission to empower communities and foster cultural pride through the power of technology.

Airtel has been focusing on enhancing its rural network in Gujarat, one of its key markets. Through this initiative, the company will expand its coverage to 7,000 villages across the state, impacting over 5 million people. Airtel's network now provides connectivity in urban, semi-urban, and rural areas, including highways, tourist destinations, and trade centers, ensuring comprehensive coverage in the region.