AMA Herbal's 'Next Gen Indigo' Merges Technology and Sustainability for Textile Revolution

New Delhi: India has made an important contribution to the global textile industry in meeting its sustainable goals. In a landmark event AMA Herbal Laboratories of India has announced the development of a revolutionary product, on which Bio Indigo PreR, which is being touted as the “Next Gen Indigo”. It is the world's first biochemically modified pre-reduced natural indigo available in liquid form.

Bio Indigo PreR is a wonderful blend of sustainability and cost effectiveness that has the potential to transform the indigo dyeing industry. Till now the textile industry had only powder form available for natural indigo dyeing, due to which natural indigo dyeing was much more expensive for the textile industry as compared to chemical natural dyeing. The price of natural indigo available in powder form is around Rs 2700 per kg, whereas this Bio Indigo Prer made in liquid form by AMA Herbal is available in the market at around Rs 1250 per kg.

Under the visionary leadership of Mr. Yawar Ali Shah, Co-Founder and CEO of AMA Herbal Group, this innovative technique marks a significant leap towards sustainability and cost-effectiveness. With advantages surpassing traditional powder indigo dyes, Bio Indigo  PReR stands as a beacon of eco-consciousness and superior quality.

The introduction of Bio Indigo  PReR™ is poised to reshape the indigo dye landscape, offering not only environmental friendliness and cost efficiency but also unparalleled color brilliance. Developed with energy-efficient processes and minimal waste generation, this technology signifies a paradigm shift towards greener textile practices.

Chemical indigo dyeing processes use environmentally harmful chemicals and processes that require significant amounts of energy. In this process, a large amount of carbon is emitted, which is extremely harmful for the environment. Bio Indigo PRER offers a revolutionary solution to these problems. This technology is based on energy-efficient processes, simplified transportation methods, waste reduction and co-integration with existing systems.

Accompanied by prestigious global certifications such as the Global Organic Textile Standard (GOTS) Version VII and ZDHC (Zero Discharge of Hazardous Chemicals) Level 3, Bio Indigo  PReR™ underscores AMA Herbal Group’s commitment to sustainability and industry-leading standards.

After a successful presentation in Japan, Mr. Yawar Ali Shah expressed optimism about the global reception of Bio Indigo  PReR™. With a patent applied and secured, the technology’s recognition and acceptance on the world stage are imminent.

In his statement, Mr. Yawar Ali Shah emphasized, “Bio Indigo  PReR™ signifies a crucial step towards embracing environmentally responsible practices in the textile industry, ensuring a sustainable future while honoring the heritage of natural indigo.”
Let us tell you that in the production of one kilogram of chemical indigo, 10 kg 800 grams of carbon foot print is emitted, whereas in contrast, no carbon foot print is emitted in the production of natural indigo. In fact, in the process of producing one kilo of natural indigo, 680 grams of carbon foot print is reduced from the environment.