Linen Club Launches its First Exclusive Brand Store of Uttarakhand in Dehradun.

Dehradun: The iconic Aditya Birla Group fashion brand and one of India’s biggest linen destination ‘Linen Club’ has inaugurated its first exclusive store in Uttarakhand in the city of Dehradun, marking a significant milestone in its nationwide expansion. This newest store, located in the heart of Dehradun, is set to become the go-to destination for linen enthusiasts to experience both Linen fabrics and Linen apparels in the region.

The Dehradun showroom is the 231st Linen Club store in India which aligns with the brand's strategy to extend its presence across the country, this expansion aligns with the brand's strategy to tap into markets nationwide to foster a strong preference for linen in the northern markets, where preference for linen is gaining momentum.

This launch comes just in time before festive season begins, offering a breath of fresh air with its extensive collection of over 3000+ designs in Linen fabrics and a variety of apparels for men, catering to a wide spectrum of dressing up occasions from work wear to casual wear to ethnic wear. From shirts and trousers to shorts, t-shirts, jackets, kurtas, and more, the stylish assortment is poised to captivate the linen lovers of Dehradun.

Mr. Satyaki Ghosh, CEO – Domestic Textiles of Aditya Birla Group, said, "We are thrilled to bring Linen Club to Dehradun, our first flagship store in Uttarakhand. Our Linen fabrics have always been a preferred choice among Linen lovers. We believe that nature loving people of Dehradun will surely appreciate the beauty of a natural fabric like Linen presented in such extensive range in both fabrics and apparels with a combination of distinctive style and superior comfort."

Satyaki Ghosh added, “With our continued focus on enhancing our product portfolio, introducing new categories as well as category-first innovations, and offering sustainable solutions to the consumers, we aim to build Linen Club as one of the most preferred and conscious brand for the evolved consumer of today”.