The Hazelnut Factory Set to Open a New Outlet Every Month in UP and NCR Over the Next 36 Months

The Hazelnut Factory (THF), a rapidly growing F&B brand in Uttar Pradesh, is set to embark on an ambitious expansion plan, aiming to open one new outlet every month for the next 36 months across UP and NCR. This expansion, fueled by a ?131 crore investment from Bikaji Foods International, will propel THF's presence into 6-7 additional states and accelerate its growth. To support this rapid scaling, THF will establish three new manufacturing units, with one based in Noida, designed to boost production capacity in North India.

Ankit Sahni, Founder and CEO of The Hazelnut Factory, expressed his excitement about the partnership with Bikaji Foods International, stating, "We are thrilled to partner with Bikaji. This investment will not only support our expansion into six states over the next four years but also drive innovation in the F&B industry. At Hazelnut Factory, innovation is at the heart of everything we do, whether it’s our signature Coconut Jaggery Latte, which merges traditional ingredients with a modern twist, or our Velour Cake and trademark LaBon, a delightful fusion of laddoo and bonbon. Every product we create reflects our commitment to excellence and  innovation, keeping us ahead of trends and attuned to customer preferences."

In the first phase of this expansion, THF will target key cities, including Noida, Prayagraj, Agra, Varanasi, and Gurgaon, as part of its 36-month plan to open a new outlet every month in UP and NCR. As demand for its products continues to grow, Hazelnut Factory is also expanding its product offerings and distribution, making its high-demand items, such as bread and rusk, more accessible to customers.

Badal Sahni, Co-founder of The Hazelnut Factory, emphasized the brand's dedication to quality and innovation: "As we continue to grow, our commitment to delivering the highest standards of quality, authenticity, and innovation remains at the forefront. Our three new manufacturing units will ensure we meet rising demand while maintaining the quality we're known for. Our ultimate goal is to make Hazelnut Factory the nation’s leading F&B brand, with a strong presence in both retail and direct selling."

With its innovative approach, commitment to quality, and customer focus, The Hazelnut Factory is well on its way to becoming a major player in India’s F&B sector.